L'Oreal professional are the colour products we use and train with. They are the original and the best for perfect colour results and optimum hair conditioning. L'Oreal Professional believe in the powerful combination of advanced research and professional expertise to give you the hair you've always wanted. This mission is reflected in the beautiful bespoke hair colours we produce at Ventura.
We love, love, love label.m because their products are amazing, combining naturally sourced ingredients with label.m technologies. They are environmentally concerned and against animal testing. They are so closely linked with all things fashion, being the only official hair care product at London Fashion Week so the training and knowledge they share with us is second to none.
We spent months testing all sorts of Brazilian and Keratin Blow Dry products and Kerastraight was a clear winner for us. It doesn’t contain all the nasty chemicals that other brands include (such as Formaldehyde – used to embalm bodies! Even 0.2% – the UK limit - is too much for us! ) We noticed with other brands our eyes and throats were burning! Kerastraight makes the hair much smoother and more manageable, dramatically cutting down blow-drying and styling times, without making the hair poker straight. It lasts up to 4 months with use of the home care too. Please be aware it can change your hair colour slightly so it is best to have this 48 hours or more BEFORE your next colour.
Olaplex is the ultimate and the original hair repairer! Ventura was one of the first salons to use this amazing product, before it even arrived in the UK, as we were so excited by the results it had achieved in the USA. It repairs the broken bonds in your hair, strengthening it from the inside, whilst preventing damage and breakage from bleaching, colouring, heat and sun exposure.
Our clients have managed to grow their hair longer and take their colour lighter using Olaplex in-salon and at home. Not to be confused with a conditioner! We still recommend you carry on using all your lovely moisturising or protein masks too!